AT2 first began as "Models On The Net" and was established and co-founded by Brad Hayden and Jonathan Hayden in 1995. At the time the Internet was very new and models on the net was one of the first successful online b2b web solutions in the world, genuinely generating income and streamlining the way an industry communicated via this new online technology.

At the beginning the concept was floated with a few agencies and a prototype was built and so began the slow but sure transition of an entire industry from paper, fax, courier and type writers, to an online solution via a secure online portal where models could be searched and shortlisted and the casting process for film, television and commercial projects could be easily managed efficiently and cost effectively online.

Quickly the business expanded to include actors, dancers, presenters, singers, extras and child talent and the name changed from "models on the net" to "artists technologies" (art tech) for short.

Such was the industry at the time, that artists technologies was responsible for buying, installing and setting up internet connection (all for free) to well over 200 agencies. Artists technologies eventually trained all these agencies how to use the computer and the online software, embracing the internet and this new 20th century technology and encouraging a new way of communication between the casting professionals and agencies (B2B).

As the business grew to include VIC, NSW, QLD, SA & WA and covered the full range of performance talent, artists technologies quickly became the industry standard and one-stop-shop for casting professionals Australia-wide and to this day, still remains the largest, most used and most successful online casting system in Australia and abroad, used daily by thousands of industry professionals as the essential tool for their business.

In 2004, Elio Guarnuccio, current chairman of AT2, took over the business and became the majority shareholder of AT2, bringing with him amazing success, knowledge and wisdom from his many businesses in Australia and across the globe. The artists technologies system was quickly rebuilt to form AT2, the second generation of artists technologies facilitating web 2.0 technology and features for its tens of thousands of members fixed for global reach.

AT2, then via strategic partnerships, expanded to south Africa, New Zealand and the UK and partnered with now casting and the players directory to form an international network of businesses serving the entertainment industry in the English speaking world.

This second software release covered a broader range of services for the entertainment industry including online auditioning, agency management systems, the esteemed industry printed directory (players directory Australia) as well as other industry tools like the "actors handbook - a guide to the Australian entertainment industry" and more.

AT2 Digital was born in 2005, when AT2 combined forces with CoCo Creative & Launch Online, in a strategic merger that established Tyson Young as a Partner & Director at AT2. Tyson owned and ran both CoCo, a creative digital agency servicing Ad agency clients, and Launch Online, the worlds first 'Do it Yourself' professional Talent website system that was sold via distributors in New York.

Tyson stepped in as director of AT2 Digital which has seen huge success in a very short timeframe landing large-scale end-to-end web projects for the likes of Lexus Australia, Emirates Airlines & Foxtel as well as many other high-end brands. AT2 Digital provides digital services including creative digital strategy, design, branding, development, business analysis, solution architecture, SEO & digital marketing. AT2 Digital has been a crucial addition to the suite of products AT2 already offered it's members.

The AT2 Digital team is now focused on the creation and development of AT2's revolutionary suite of creative digital systems designed to improve the way professional talent, artists and agents market themselves, obtain more work and ultimately be more successful.

AT2 continues to develop its software and industry reach and work towards its goal of maintaining best practice online digital solutions for the entertainment industry globally.

Visit www.AT2digital.com for a taste of the quality we produce.